One of the largest cultural tourist attractions of its kind in China, the colorful Nanshan Cultural Excursion Zone, located just 40 km west of Sanya City along the Hainan West-line Expressway, is, in fact, three separate theme parks rolled into one.

Nanshan Buddhism Culture Park is a window on China's traditional Buddhism culture; the Felicity and Longevity Culture Park shines its light on an atmosphere of peace and harmony; and the Nanhai Cultural Customs Park highlights China's diverse social customs. Key features of the zone include the four-sided statue of Buddha, Buddhist temples, superior landscaping and sea views. The zone has been designated a Priority Project of China Tourism Development and is earmarked for further development, including the construction of a 108-m-tall bronze statue of Buddha on a man-made island in the sea just off Nanshan.